{"version":"1.0","provider_name":"MADISON","provider_url":"https:\/\/madisonmk.com\/en","author_name":"dev","author_url":"https:\/\/madisonmk.com\/en\/author\/dev","title":"RED.ES | MADISON","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"y7adDCsl4A\"><a href=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/red-es\">RED.ES<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/red-es\/embed#?secret=y7adDCsl4A\" width=\"600\" height=\"338\" title=\"&#8220;RED.ES&#8221; &#8212; MADISON\" data-secret=\"y7adDCsl4A\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/madisonmk.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"RED.es Campa\u00f1a de marketing desarrollada para la promoci\u00f3n de las jornadas organizadas por RED.ES, con el objetivo de impulsar el sector de los contenidos digitales. La acci\u00f3n estuvo compuesta por una estrategia multicanal que incluy\u00f3: Marketing interactivo mediante una experiencia de realidad aumentada, que permit\u00eda la interacci\u00f3n de los usuarios a trav\u00e9s de la tecnolog\u00eda Kinect. Ambient marketing, con la instalaci\u00f3n de un cubo principal y diversas zonas de se\u00f1alizaci\u00f3n provistas de c\u00f3digos QR, dise\u00f1adas para potenciar la captaci\u00f3n de participantes. Mobile marketing, a trav\u00e9s de una web app informativa y el env\u00edo de newsletters, ofreciendo informaci\u00f3n actualizada y accesible desde cualquier dispositivo.","thumbnail_url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/red.es-profesionales-digitales.jpg"}