{"id":21078,"date":"2022-08-20T12:15:24","date_gmt":"2022-08-20T10:15:24","guid":{"rendered":"https:\/\/madisonmk.com\/digitalization"},"modified":"2025-01-31T10:54:47","modified_gmt":"2025-01-31T08:54:47","slug":"digitalization","status":"publish","type":"page","link":"https:\/\/madisonmk.com\/en\/digitalization","title":{"rendered":"Digitalization"},"content":{"rendered":"\t\t
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DIGITALIZATION AND TECHNOLOGY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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State-of-the-art technology to add value to our services<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tAt MADISON<\/span> we address different areas and technological solutions<\/strong> to impact the strategy and transformation of companies and their projects.\n\nWe design plans and implement tools that provide solutions adapted to business needs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CX MEASUREMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAt MADISON<\/span> we help you understand.\n\nWe transform the information and data provided by technology into objective-oriented knowledge that is directly applicable to the business.\n\nWe analyze, measure and offer innovative solutions capable of generating unique experiences.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DATA & ARTIFICIAL INTELLIGENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We integrate the use of Data Analytics into processes as a tool<\/strong> that allows us to analyze a large volume of data with very high accuracy.<\/p>\n

This allows us to optimize the management of all the information collected, adding value to decision-making and positively impacting the objective of the project.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Learn more about these technologies at<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCX, INSIGHTS & ANALYTICS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BLOCKCHAIN and WEB 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At MADISON<\/span> we use this technology to improve the provision of Digital Identity, Notarization and Smart Contracts services.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ELECTRONIC CONTRACTING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are specialists in the creation and implementation of comprehensive e-procurement workflows.<\/p>\n

We rely on technology that accredits the security and integrity guarantees of the signed documents, helping to improve the customer experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CERTIFIED COMMUNICATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We act as an intermediary for Certified Electronic Communications by providing solid evidence and protecting it securely to ensure its availability in the event of audits or legal proceedings.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DIGITAL IDENTITY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With our Digital Identity solutions, it is possible to carry out the verification of the signatory’s identity remotely for electronic procurement processes, thanks to the use of technologies such as digital onboarding, identity document verification and certified electronic certificates.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Learn more about these technologies at<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDIGITEL TS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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AUTOMATION AND ROBOTIZATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are experts in making human-machine collaboration generate value for our customers<\/strong>.<\/p>\n

Automation together with Artificial Intelligence are capable of providing tools that streamline processes, improve interactions and processes of your business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CONSULTING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We take on projects of various types and sectors, orienting them to the client, understanding their needs and providing solutions from technology and innovation. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OMNICHANNEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We contemplate omnichannel from the inclusion and adoption of the different channels with a digital perspective oriented to unified customer service.<\/p>\n

We adapt to your needs to give you service whenever you want and from the channel you prefer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Learn more about these technologies at<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MARKETING DIGITAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are experts in helping your business achieve its goals by improving your presence in the digital world. We advise you so that you can impact the target audience by covering all possible channels, designing a communication that generates emotion, trust and makes you different from your competitors. <\/p>\n

We have the creativity, technology and our own tools that will help you in the strategy of growing your company.<\/p>\n

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Learn more about these technologies at<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tDo you want to have<\/span>\n\t\t\t\t\n\t\t\t\t\tMADISON <\/span> Technology <\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t?<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tConsults<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

DIGITALIZATION AND TECHNOLOGY State-of-the-art technology to add value to our services At MADISON we address different areas and technological solutions to impact the strategy and transformation of companies and their projects. We design plans and implement tools that provide solutions adapted to business needs. CX MEASUREMENT At MADISON we help you understand. We transform the information and data provided by technology into objective-oriented knowledge that is directly applicable to the business. We analyze, measure and offer innovative solutions capable of generating unique experiences. DATA & ARTIFICIAL INTELLIGENCE We integrate the use of Data Analytics into processes as a tool that allows us to analyze a large volume of data with very high accuracy. This allows us to optimize the management of all the information collected, adding value to decision-making and positively impacting the objective of the project. Learn more about these technologies at CX, INSIGHTS & ANALYTICS BLOCKCHAIN and WEB 3 At MADISON we use this technology to improve the provision of Digital Identity, Notarization and Smart Contracts services. ELECTRONIC CONTRACTING We are specialists in the creation and implementation of comprehensive e-procurement workflows. We rely on technology that accredits the security and integrity guarantees of the signed documents, helping to improve the customer experience. CERTIFIED COMMUNICATION We act as an intermediary for Certified Electronic Communications by providing solid evidence and protecting it securely to ensure its availability in the event of audits or legal proceedings. DIGITAL IDENTITY With our Digital Identity solutions, it is possible to carry out the verification of the signatory’s identity remotely for electronic procurement processes, thanks to the use of technologies such as digital onboarding, identity document verification and certified electronic certificates. Learn more about these technologies at DIGITEL TS AUTOMATION AND ROBOTIZATION We are experts in making human-machine collaboration generate value for our customers. Automation together with Artificial Intelligence are capable of providing tools that streamline processes, improve interactions and processes of your business. CONSULTING We take on projects of various types and sectors, orienting them to the client, understanding their needs and providing solutions from technology and innovation. OMNICHANNEL We contemplate omnichannel from the inclusion and adoption of the different channels with a digital perspective oriented to unified customer service. We adapt to your needs to give you service whenever you want and from the channel you prefer. Learn more about these technologies at BPO CONTACT CENTER MARKETING DIGITAL We are experts in helping your business achieve its goals by improving your presence in the digital world. We advise you so that you can impact the target audience by covering all possible channels, designing a communication that generates emotion, trust and makes you different from your competitors. We have the creativity, technology and our own tools that will help you in the strategy of growing your company. Learn more about these technologies at AGENCY Do you want to have MADISON Technology ? Consults<\/p>\n","protected":false},"author":1,"featured_media":18635,"parent":0,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_angie_page":false,"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-21078","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDigitalisation and technology as a value addition | MADISON<\/title>\n<meta name=\"description\" content=\"At MADISON we address different areas and digital and technological solutions to impact the strategy and transformation of companies and their projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madisonmk.com\/en\/digitalization\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalisation and technology as a value addition | MADISON\" \/>\n<meta property=\"og:description\" content=\"At MADISON we address different areas and digital and technological solutions to impact the strategy and transformation of companies and their projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madisonmk.com\/en\/digitalization\" \/>\n<meta property=\"og:site_name\" content=\"MADISON\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T08:54:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/03\/img_tecnologia-automatismos-y-consultoria-bpo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/digitalization\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/digitalization\",\"name\":\"Digitalisation and technology as a value addition | MADISON\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/digitalization#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/digitalization#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/img_tecnologia-automatismos-y-consultoria-bpo.jpg\",\"datePublished\":\"2022-08-20T10:15:24+00:00\",\"dateModified\":\"2025-01-31T08:54:47+00:00\",\"description\":\"At MADISON we address different areas and digital and technological solutions to impact the strategy and transformation of companies and their projects.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/digitalization#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madisonmk.com\\\/en\\\/digitalization\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/digitalization#primaryimage\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/img_tecnologia-automatismos-y-consultoria-bpo.jpg\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/img_tecnologia-automatismos-y-consultoria-bpo.jpg\",\"width\":1200,\"height\":842,\"caption\":\"Chica frente a una imagen de de automatizaci\u00f3n e inteligencia artificial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/digitalization#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/madisonmk.com\\\/en?page_id=21083\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitalization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"name\":\"MADISON\",\"description\":\"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. 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