{"id":22128,"date":"2025-08-20T10:48:52","date_gmt":"2025-08-20T08:48:52","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=22128"},"modified":"2025-08-20T14:38:25","modified_gmt":"2025-08-20T12:38:25","slug":"caso-de-exito-barometro-despoblacion","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-barometro-despoblacion","title":{"rendered":"Bar\u00f3metro Despoblaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22128\" class=\"elementor elementor-22128\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-988ca77 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"988ca77\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579135e9\" data-id=\"579135e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-755cbdb9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"755cbdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">caso de \u00e9xito: Bar\u00f3metro Despoblaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d47464 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"38d47464\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"249\" data-end=\"545\"><span data-contrast=\"auto\">Una organizaci\u00f3n centrada en el desarrollo del entorno rural, especialmente en Castilla y Le\u00f3n, se enfrentaba al reto de entender las causas que explican la p\u00e9rdida de poblaci\u00f3n en estas zonas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d0df97c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7d0df97c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5674a6e2\" data-id=\"5674a6e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba43152 elementor-widget elementor-widget-heading\" data-id=\"ba43152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font face=\"Montserrat, sans-serif\"><span style=\"font-size: 30px\">El objetivo<\/span><\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6d0d63 elementor-widget elementor-widget-text-editor\" data-id=\"4a6d0d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span data-contrast=\"auto\">&#8211; Conocer las necesidades de quienes residen o desean residir en el medio rural.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos Display\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos Display&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8211; Identificar las barreras que dificultan el asentamiento o retorno a estas \u00e1reas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos Display\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos Display&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8211; Disponer de informaci\u00f3n cuantitativa \u00fatil para apoyar decisiones y pol\u00edticas p\u00fablicas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443ff0f6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"443ff0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/group-of-tourists-and-a-dog-walking-in-the-park-2025-02-03-11-46-49-utc_11zon-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-22050\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/group-of-tourists-and-a-dog-walking-in-the-park-2025-02-03-11-46-49-utc_11zon-768x512.jpeg 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/group-of-tourists-and-a-dog-walking-in-the-park-2025-02-03-11-46-49-utc_11zon-300x200.jpeg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/group-of-tourists-and-a-dog-walking-in-the-park-2025-02-03-11-46-49-utc_11zon-1024x683.jpeg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/group-of-tourists-and-a-dog-walking-in-the-park-2025-02-03-11-46-49-utc_11zon-1536x1024.jpeg 1536w, https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/group-of-tourists-and-a-dog-walking-in-the-park-2025-02-03-11-46-49-utc_11zon-scaled.jpeg 2048w, https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/group-of-tourists-and-a-dog-walking-in-the-park-2025-02-03-11-46-49-utc_11zon-930x620.jpeg 930w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bb71543\" data-id=\"1bb71543\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39756c8e elementor-widget elementor-widget-heading\" data-id=\"39756c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat, sans-serif\">Metodolog\u00eda y resultados clave<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b38615e elementor-widget elementor-widget-text-editor\" data-id=\"4b38615e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se dise\u00f1\u00f3 un <strong data-start=\"383\" data-end=\"412\">Bar\u00f3metro de Despoblaci\u00f3n<\/strong>, un estudio cuantitativo con encuestas peri\u00f3dicas que permite medir la evoluci\u00f3n de percepciones y necesidades en el tiempo.<\/p><p data-start=\"541\" data-end=\"559\"><u><strong data-start=\"541\" data-end=\"556\">Metodolog\u00eda<\/strong><\/u><\/p><ul data-start=\"560\" data-end=\"802\"><li data-start=\"560\" data-end=\"627\"><p data-start=\"562\" data-end=\"627\">&#8211; Dos oleadas de encuestas para identificar cambios y tendencias.<\/p><\/li><li data-start=\"560\" data-end=\"627\"><p data-start=\"562\" data-end=\"627\"><span style=\"background-color: initial;\">&#8211; Segmentaci\u00f3n de la poblaci\u00f3n en distintos perfiles: residentes de siempre, retornados tras la jubilaci\u00f3n y nuevos habitantes atra\u00eddos por oportunidades o calidad de vida.<\/span><\/p><\/li><\/ul><div><ul data-start=\"560\" data-end=\"802\"><li data-start=\"628\" data-end=\"802\"><p data-start=\"630\" data-end=\"802\"><b><u>Resultados<\/u><\/b><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos Display\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos Display&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><p data-start=\"134\" data-end=\"158\">El bar\u00f3metro permiti\u00f3 <strong data-start=\"103\" data-end=\"156\">describir con precisi\u00f3n la diversidad de perfiles<\/strong> que habitan o desean establecerse en el entorno rural, as\u00ed como <strong data-start=\"221\" data-end=\"277\">identificar las principales barreras al asentamiento<\/strong>, entre ellas la falta de empleo estable y de calidad, la escasez de servicios y apoyos p\u00fablicos y el sentimiento de soledad derivado de la ausencia de un tejido social s\u00f3lido.<\/p><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f87a889 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6f87a889\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a482ac0\" data-id=\"a482ac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c59bd96 elementor-widget elementor-widget-heading\" data-id=\"7c59bd96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusiones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411e4b2a elementor-widget elementor-widget-text-editor\" data-id=\"411e4b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los resultados fueron presentados ante medios de comunicaci\u00f3n y agentes institucionales vinculados al desarrollo rural, sirviendo como base para el dise\u00f1o de pol\u00edticas y planes estrat\u00e9gicos en la regi\u00f3n.<\/p><p><span data-contrast=\"auto\">En\u00a0<strong data-start=\"807\" data-end=\"843\">Madison CX, Insights &amp; Analytics<\/strong>, te ayudamos a escuchar, comprender y accionar la voz de tus clientes para transformar datos en decisiones que generen impacto real.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5b9a0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ad5b9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/madisonmk.com\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONT\u00c1CTANOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":22049,"menu_order":1,"template":"","portfolio-category":[32],"portfolio-tag":[],"class_list":["post-22128","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-cx-insight-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bar\u00f3metro Despoblaci\u00f3n | MADISON<\/title>\n<meta name=\"description\" content=\"Una organizaci\u00f3n centrada en el desarrollo del entorno rural, se enfrentaba al reto de entender las causas que explican la p\u00e9rdida de poblaci\u00f3n en estas zonas\" \/>\n<meta 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