{"id":22142,"date":"2025-08-20T11:58:50","date_gmt":"2025-08-20T09:58:50","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=22142"},"modified":"2025-08-20T14:38:08","modified_gmt":"2025-08-20T12:38:08","slug":"caso-de-exito-estudio-imagen-de-marca","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-estudio-imagen-de-marca","title":{"rendered":"Estudio Imagen de Marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22142\" class=\"elementor elementor-22142\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-988ca77 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"988ca77\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579135e9\" data-id=\"579135e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-755cbdb9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"755cbdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">caso de \u00e9xito: Estudio Imagen de Marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d47464 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"38d47464\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"249\" data-end=\"545\"><span class=\"TextRun SCXW257635643 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257635643 BCX0\">Una destacada empresa del sector <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257635643 BCX0\">utilities<\/span><span class=\"NormalTextRun SCXW257635643 BCX0\"> especializada en la gesti\u00f3n del suministro de agua llevaba a\u00f1os midiendo la experiencia de sus clientes, pero no contaba con indicadores actuales sobre la percepci\u00f3n de su marca. Si bien en el pasado se hab\u00eda realizado alguna medici\u00f3n, no exist\u00edan datos recientes ni una visi\u00f3n clara sobre su posicionamiento frente al mercado.<\/span><\/span><span class=\"EOP SCXW257635643 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d0df97c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7d0df97c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5674a6e2\" data-id=\"5674a6e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba43152 elementor-widget elementor-widget-heading\" data-id=\"ba43152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font face=\"Montserrat, sans-serif\"><span style=\"font-size: 30px\">El objetivo<\/span><\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6d0d63 elementor-widget elementor-widget-text-editor\" data-id=\"4a6d0d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW9903027 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9903027 BCX0\">El objetivo principal era obtener un diagn\u00f3stico profundo sobre la imagen de marca, tanto a nivel regional como nacional, que les permitiera entender c\u00f3mo es percibida su marca m\u00e1s all\u00e1 del servicio que ofrecen.<\/span><\/span><span class=\"EOP SCXW9903027 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443ff0f6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"443ff0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/elementor\/thumbs\/thirsty-young-female-filling-glass-with-water-from-2025-04-01-09-37-18-utc_11zon-scaled-raj44ro3vm7tto44gopa55wedxgpqhnpwwdh3r99x8.jpg\" title=\"thirsty-young-female-filling-glass-with-water-from-2025-04-01-09-37-18-utc_11zon\" alt=\"thirsty-young-female-filling-glass-with-water-from-2025-04-01-09-37-18-utc_11zon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bb71543\" data-id=\"1bb71543\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39756c8e elementor-widget elementor-widget-heading\" data-id=\"39756c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat, sans-serif\">Metodolog\u00eda y resultados clave<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b38615e elementor-widget elementor-widget-text-editor\" data-id=\"4b38615e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Desde Madison dise\u00f1amos un estudio mixto, cuantitativo y cualitativo, estructurado en varias fases:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:300}\">&nbsp;<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8211; <strong>Encuestas online<\/strong> a usuarios y no usuarios, tanto dentro de su zona de influencia como en el resto del territorio nacional, con el fin de evaluar la percepci\u00f3n general del sector y obtener una comparativa externa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:300}\">&nbsp;<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\">&nbsp;<\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">&#8211; <strong>Entrevistas<\/strong> a stakeholders clave, como entidades p\u00fablicas, medios de comunicaci\u00f3n especializados y proveedores del sector.<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">&nbsp;<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">&#8211;&nbsp;<strong>Estudio de neuromarketing<\/strong>, donde analizamos reacciones no conscientes ante elementos de comunicaci\u00f3n de la marca (logotipo, campa\u00f1as, app, canales digitales), para medir la alineaci\u00f3n real con los valores corporativos.<span style=\"background-color: initial;\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:300}\">&nbsp;<\/span><\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<div>El estudio permiti\u00f3 a la empresa definir un indicador de marca s\u00f3lido, alinear valores corporativos con la percepci\u00f3n externa, descubrir insights latentes mediante neuromarketing y contar con una base comparativa para reforzar su estrategia de posicionamiento.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f87a889 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6f87a889\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a482ac0\" data-id=\"a482ac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c59bd96 elementor-widget elementor-widget-heading\" data-id=\"7c59bd96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusiones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411e4b2a elementor-widget elementor-widget-text-editor\" data-id=\"411e4b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este caso confirma c\u00f3mo <strong>Madison CX, Insights &amp; Analytics<\/strong> convierte los datos en conocimiento accionable que ayuda a las compa\u00f1\u00edas a comprender su posicionamiento real y a dise\u00f1ar estrategias de futuro con impacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5b9a0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ad5b9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/madisonmk.com\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONT\u00c1CTANOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":22143,"menu_order":1,"template":"","portfolio-category":[32],"portfolio-tag":[],"class_list":["post-22142","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-cx-insight-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio Imagen de Marca | 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Imagen de Marca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"name\":\"MADISON\",\"description\":\"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. 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