{"id":22164,"date":"2025-08-20T14:12:26","date_gmt":"2025-08-20T12:12:26","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=22164"},"modified":"2025-08-20T14:37:37","modified_gmt":"2025-08-20T12:37:37","slug":"caso-de-exito-programas-voz-de-cliente","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente","title":{"rendered":"Programas de Voz de Cliente (VoC)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22164\" class=\"elementor elementor-22164\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-988ca77 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"988ca77\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579135e9\" data-id=\"579135e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-755cbdb9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"755cbdb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">caso de \u00e9xito: Programas Voz de cliente (voC)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d47464 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"38d47464\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"249\" data-end=\"545\">Cada vez m\u00e1s empresas de distintos sectores se enfrentan al desaf\u00edo de comprender en profundidad c\u00f3mo viven sus clientes las experiencias en cada punto de contacto. El reto no es \u00fanicamente recopilar grandes vol\u00famenes de informaci\u00f3n, <span class=\"TextRun SCXW152138549 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152138549 BCX0\">sino <\/span><\/span><span class=\"TextRun SCXW152138549 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152138549 BCX0\">convertir la \u201cvoz del cliente\u201d en una palanca de transformaci\u00f3n continua y tangible<\/span><\/span><span class=\"TextRun SCXW152138549 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152138549 BCX0\">, capaz de orientar la toma de decisiones estrat\u00e9gicas y accionar mejoras reales que impacten en la satisfacci\u00f3n, fidelizaci\u00f3n y recomendaci\u00f3n.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d0df97c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7d0df97c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5674a6e2\" data-id=\"5674a6e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba43152 elementor-widget elementor-widget-heading\" data-id=\"ba43152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><font face=\"Montserrat, sans-serif\"><span style=\"font-size: 30px\">Obst\u00e1culos habituales detectados<\/span><\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6d0d63 elementor-widget elementor-widget-text-editor\" data-id=\"4a6d0d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b style=\"background-color: initial;\"><span data-contrast=\"auto\">Integraci\u00f3n compleja de feedback multicanal<\/span><\/b><span style=\"background-color: initial;\" data-contrast=\"auto\">: grandes vol\u00famenes de informaci\u00f3n dispersa y dif\u00edcil de analizar de forma conjunta.<\/span><span style=\"background-color: initial;\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Cultura organizativa inmadura en escucha activa<\/span><\/b><span data-contrast=\"auto\">: baja orientaci\u00f3n a actuar sobre la opini\u00f3n del cliente.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Programas VoC estancados<\/span><\/b><span data-contrast=\"auto\">: falta de continuidad tras la fase de implantaci\u00f3n inicial.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Escaso acompa\u00f1amiento experto<\/span><\/b><span data-contrast=\"auto\">: ausencia de una evoluci\u00f3n adaptada a las necesidades cambiantes y a las tendencias emergentes en experiencia de cliente.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443ff0f6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"443ff0f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/elementor\/thumbs\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled-raj9vvfvvpja9cdgbsv238a2jb4m331g9je7hz77e4.jpg\" title=\"business-deal-background-2025-03-09-02-54-44-utc_11zon\" alt=\"business-deal-background-2025-03-09-02-54-44-utc_11zon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bb71543\" data-id=\"1bb71543\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39756c8e elementor-widget elementor-widget-heading\" data-id=\"39756c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: Montserrat, sans-serif\">Soluci\u00f3n implementada<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b38615e elementor-widget elementor-widget-text-editor\" data-id=\"4b38615e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">Desde Madison, <strong>ayudamos a empresas de diversos sectores en todas las fases del ciclo de un programa VoC<\/strong>, desde la definici\u00f3n del modelo de voz del cliente y la implantaci\u00f3n del programa VoC siendo agn\u00f3sticos a la soluci\u00f3n hasta el impulso de la transformaci\u00f3n organizacional.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Nuestra metodolog\u00eda comienza con la <strong>definici\u00f3n estrat\u00e9gica<\/strong>, donde trabajamos de la mano con nuestros clientes para identificar sus objetivos de negocio prioritarios, como pueden ser el aumento de fidelizaci\u00f3n, la reducci\u00f3n del <i>churn <\/i>o la identificaci\u00f3n de nuevos impulsores de valor.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Posteriormente<strong> analizamos y seleccionamos la plataforma de Voz del Cliente m\u00e1s adecuada para nuestro cliente<\/strong>. Una vez seleccionada la plataforma de Voz del Cliente llevamos a cabo la implantaci\u00f3n de \u00e9sta, asegurando la integraci\u00f3n de todos los canales relevantes para captar el feedback desde cualquier punto de contacto.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Una vez implantada la soluci\u00f3n tecnol\u00f3gica,<strong> nuestro objetivo se centra en promover su adopci\u00f3n<\/strong> y facilitar que tanto perfiles directivos como operativos accedan y comprendan los insights generados.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f87a889 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6f87a889\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a482ac0\" data-id=\"a482ac0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c59bd96 elementor-widget elementor-widget-heading\" data-id=\"7c59bd96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados obtenidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411e4b2a elementor-widget elementor-widget-text-editor\" data-id=\"411e4b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"background-color: initial;\" data-contrast=\"auto\"><strong>Implantaci\u00f3n de un sistema continuo de escucha activa y gesti\u00f3n del feedback<\/strong> en tiempo real.<\/span><span style=\"background-color: initial;\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\"><strong>Capacidad de actuar de forma inmediata<\/strong> ante alertas cr\u00edticas, elevando la resoluci\u00f3n de incidencias.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li><span data-contrast=\"auto\"><strong>Mejora de los \u00edndices de satisfacci\u00f3n, fidelizaci\u00f3n y NPS<\/strong> (Net Promoter Score).<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li><span data-contrast=\"auto\"><strong>Toma de decisiones estrat\u00e9gicas<\/strong> basadas en conocimiento real del cliente.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li><span data-contrast=\"auto\"><strong>Transformaci\u00f3n de la cultura organizacional<\/strong> hacia una visi\u00f3n customer centric real y medible.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad5b9a0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ad5b9a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/madisonmk.com\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONT\u00c1CTANOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":22165,"menu_order":1,"template":"","portfolio-category":[32],"portfolio-tag":[],"class_list":["post-22164","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-cx-insight-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programas de Voz de Cliente (VoC) | MADISON<\/title>\n<meta name=\"description\" content=\"El reto no es \u00fanicamente recopilar grandes vol\u00famenes de informaci\u00f3n, sino convertir la \u201cvoz del cliente\u201d en una palanca de transformaci\u00f3n continua y tangible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programas de Voz de Cliente (VoC) | MADISON\" \/>\n<meta property=\"og:description\" content=\"El reto no es \u00fanicamente recopilar grandes vol\u00famenes de informaci\u00f3n, sino convertir la \u201cvoz del cliente\u201d en una palanca de transformaci\u00f3n continua y tangible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente\" \/>\n<meta property=\"og:site_name\" content=\"MADISON\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T12:37:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/caso-de-exito-programas-voz-de-cliente\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/caso-de-exito-programas-voz-de-cliente\",\"name\":\"Programas de Voz de Cliente (VoC) | MADISON\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/caso-de-exito-programas-voz-de-cliente#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/caso-de-exito-programas-voz-de-cliente#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled.jpg\",\"datePublished\":\"2025-08-20T12:12:26+00:00\",\"dateModified\":\"2025-08-20T12:37:37+00:00\",\"description\":\"El reto no es \u00fanicamente recopilar grandes vol\u00famenes de informaci\u00f3n, sino convertir la \u201cvoz del cliente\u201d en una palanca de transformaci\u00f3n continua y tangible.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/caso-de-exito-programas-voz-de-cliente#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/caso-de-exito-programas-voz-de-cliente\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/caso-de-exito-programas-voz-de-cliente#primaryimage\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled.jpg\",\"width\":2048,\"height\":1367},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/caso-de-exito-programas-voz-de-cliente#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/madisonmk.com\\\/en?page_id=21083\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programas de Voz de Cliente (VoC)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"name\":\"MADISON\",\"description\":\"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. En MADISON vamos un paso m\u00e1s all\u00e1, atendiendo y estableciendo un equilibrio ente el objetivo de negocio y la dimensi\u00f3n humana de tus clientes, ayud\u00e1ndote a construir fortalezas en las relaciones con ellos, que haga que te conozcan, se enamoren y conf\u00eden en ti. El poder del cliente crece y las organizaciones necesitan desplegar inteligencia y capacidades de decisi\u00f3n cerca del cliente. En MADISON hacemos esto posible de forma sencilla, acompa\u00f1\u00e1ndote durante todo el Customer Journey. Nos avalan 30 a\u00f1os de experiencia en el conocimiento y gesti\u00f3n de las relaciones de las marcas con sus clientes en todas las industrias.\",\"publisher\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/madisonmk.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#organization\",\"name\":\"MADISON\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp\",\"width\":1920,\"height\":1080,\"caption\":\"MADISON\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programas de Voz de Cliente (VoC) | MADISON","description":"El reto no es \u00fanicamente recopilar grandes vol\u00famenes de informaci\u00f3n, sino convertir la \u201cvoz del cliente\u201d en una palanca de transformaci\u00f3n continua y tangible.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente","og_locale":"en_US","og_type":"article","og_title":"Programas de Voz de Cliente (VoC) | MADISON","og_description":"El reto no es \u00fanicamente recopilar grandes vol\u00famenes de informaci\u00f3n, sino convertir la \u201cvoz del cliente\u201d en una palanca de transformaci\u00f3n continua y tangible.","og_url":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente","og_site_name":"MADISON","article_modified_time":"2025-08-20T12:37:37+00:00","og_image":[{"width":2048,"height":1367,"url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente","url":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente","name":"Programas de Voz de Cliente (VoC) | MADISON","isPartOf":{"@id":"https:\/\/madisonmk.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente#primaryimage"},"image":{"@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente#primaryimage"},"thumbnailUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled.jpg","datePublished":"2025-08-20T12:12:26+00:00","dateModified":"2025-08-20T12:37:37+00:00","description":"El reto no es \u00fanicamente recopilar grandes vol\u00famenes de informaci\u00f3n, sino convertir la \u201cvoz del cliente\u201d en una palanca de transformaci\u00f3n continua y tangible.","breadcrumb":{"@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente#primaryimage","url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled.jpg","contentUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2025\/08\/business-deal-background-2025-03-09-02-54-44-utc_11zon-scaled.jpg","width":2048,"height":1367},{"@type":"BreadcrumbList","@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/caso-de-exito-programas-voz-de-cliente#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"","item":"https:\/\/madisonmk.com\/en?page_id=21083"},{"@type":"ListItem","position":2,"name":"Programas de Voz de Cliente (VoC)"}]},{"@type":"WebSite","@id":"https:\/\/madisonmk.com\/en#website","url":"https:\/\/madisonmk.com\/en","name":"MADISON","description":"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. En MADISON vamos un paso m\u00e1s all\u00e1, atendiendo y estableciendo un equilibrio ente el objetivo de negocio y la dimensi\u00f3n humana de tus clientes, ayud\u00e1ndote a construir fortalezas en las relaciones con ellos, que haga que te conozcan, se enamoren y conf\u00eden en ti. El poder del cliente crece y las organizaciones necesitan desplegar inteligencia y capacidades de decisi\u00f3n cerca del cliente. En MADISON hacemos esto posible de forma sencilla, acompa\u00f1\u00e1ndote durante todo el Customer Journey. Nos avalan 30 a\u00f1os de experiencia en el conocimiento y gesti\u00f3n de las relaciones de las marcas con sus clientes en todas las industrias.","publisher":{"@id":"https:\/\/madisonmk.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madisonmk.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/madisonmk.com\/en#organization","name":"MADISON","url":"https:\/\/madisonmk.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madisonmk.com\/en#\/schema\/logo\/image\/","url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2022\/07\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp","contentUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2022\/07\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp","width":1920,"height":1080,"caption":"MADISON"},"image":{"@id":"https:\/\/madisonmk.com\/en#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio\/22164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":5,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio\/22164\/revisions"}],"predecessor-version":[{"id":22204,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio\/22164\/revisions\/22204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/media\/22165"}],"wp:attachment":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/media?parent=22164"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio-category?post=22164"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio-tag?post=22164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}