{"id":25970,"date":"2026-02-10T11:50:10","date_gmt":"2026-02-10T09:50:10","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=25970"},"modified":"2026-08-17T09:28:49","modified_gmt":"2026-08-17T07:28:49","slug":"citroen-gromsearch-ripcurl","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/citroen-gromsearch-ripcurl","title":{"rendered":"Citro\u00ebn en Gromsearch by Rip Curl"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25970\" class=\"elementor elementor-25970\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d65de26 e-flex e-con-boxed e-con e-parent\" data-id=\"d65de26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89f94f4 elementor-widget elementor-widget-heading\" data-id=\"89f94f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Citro\u00ebn conecta con las nuevas generaciones del surf en GromSearch by Rip Curl<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e8bac e-flex e-con-boxed e-con e-parent\" data-id=\"29e8bac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f247b8d elementor-widget elementor-widget-image\" data-id=\"f247b8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/1-1024x576.jpeg\" class=\"attachment-large size-large wp-image-25981\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/1-1024x576.jpeg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/1-300x169.jpeg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/1-768x432.jpeg 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/1-1536x864.jpeg 1536w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/1.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c04823c e-flex e-con-boxed e-con e-parent\" data-id=\"c04823c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d73ea elementor-widget elementor-widget-text-editor\" data-id=\"44d73ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Citro\u00ebn Espa\u00f1a estuvo presente en <strong>GromSearch by Rip Curl<\/strong>, uno de los eventos de referencia para las nuevas generaciones del surf, con una propuesta dise\u00f1ada para acercar la marca al p\u00fablico a trav\u00e9s de diferentes experiencias y activaciones.<\/p><p>Desde <strong>MADISON Agency<\/strong> desarrollamos varias acciones orientadas a atraer a los asistentes, fomentar su participaci\u00f3n y reforzar la visibilidad de Citro\u00ebn durante el evento, combinando creatividad, entretenimiento y contacto directo con los veh\u00edculos de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f585b85 e-flex e-con-boxed e-con e-parent\" data-id=\"f585b85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c5e58 elementor-widget elementor-widget-heading\" data-id=\"e4c5e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cuatro activaciones para conectar con el p\u00fablico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d83a2da e-flex e-con-boxed e-con e-parent\" data-id=\"d83a2da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e26423 e-con-full e-flex e-con e-child\" data-id=\"3e26423\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c984da elementor-widget elementor-widget-text-editor\" data-id=\"4c984da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">La experiencia se articul\u00f3 a trav\u00e9s de <strong>cuatro activaciones de marca<\/strong>, cada una con una din\u00e1mica diferente:<\/p><p class=\"isSelectedEnd\"><strong>AMI &amp; YOU<\/strong> permiti\u00f3 a los asistentes llevarse una caricatura personalizada con el Citro\u00ebn Ami Buggy Rip Curl como protagonista, generando un recuerdo vinculado a la presencia de la marca en el evento.<\/p><p>Con <strong>Inside the Ami<\/strong> creamos una experiencia de photocall 360\u00ba desde el interior del veh\u00edculo, pensada para que los participantes pudieran generar contenido y compartirlo directamente en sus redes sociales.<\/p><p class=\"isSelectedEnd\">La m\u00fasica lleg\u00f3 de la mano de <strong>Sunset Waves DJ by Citro\u00ebn<\/strong>, una sesi\u00f3n ambientada con la est\u00e9tica de Citro\u00ebn y Rip Curl que convirti\u00f3 el espacio en un punto de encuentro para los asistentes.<\/p><p>Por \u00faltimo, <strong>Drive the Line<\/strong> traslad\u00f3 la experiencia al propio producto mediante un circuito en el que los participantes pudieron probar los veh\u00edculos Citro\u00ebn en condiciones reales acompa\u00f1ados por pilotos profesionales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9387b8a e-con-full e-flex e-con e-child\" data-id=\"9387b8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af470b elementor-widget elementor-widget-image\" data-id=\"9af470b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"960\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/8-1-768x960.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25979\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/8-1-768x960.jpg 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/8-1-240x300.jpg 240w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/8-1-819x1024.jpg 819w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/8-1.jpg 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">AMI &amp; YOU<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27132bd e-flex e-con-boxed e-con e-parent\" data-id=\"27132bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7071d18 elementor-widget elementor-widget-text-editor\" data-id=\"7071d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">A trav\u00e9s de estas cuatro propuestas, convertimos la presencia de Citro\u00ebn en GromSearch en una <strong>experiencia de marca participativa<\/strong>, integrando producto, entretenimiento y generaci\u00f3n de contenidos en un entorno directamente relacionado con el p\u00fablico al que la marca quer\u00eda acercarse.<\/p><p>Una activaci\u00f3n en la que la creatividad se convirti\u00f3 en el punto de partida para generar interacci\u00f3n, aumentar la visibilidad de Citro\u00ebn y construir una conexi\u00f3n relevante con los asistentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b5f227 e-flex e-con-boxed e-con e-parent\" data-id=\"2b5f227\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-583720a elementor-widget elementor-widget-button\" data-id=\"583720a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/madisonmk.com\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cu\u00e9ntanos lo que tienes en mente<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":25980,"menu_order":0,"template":"","portfolio-category":[40,30,39],"portfolio-tag":[],"class_list":["post-25970","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-acciones-y-campanas","portfolio-category-agency","portfolio-category-eventos-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citro\u00ebn en GromSearch by Rip Curl| MADISON<\/title>\n<meta name=\"description\" content=\"Citro\u00ebn conecta con las nuevas generaciones del surf en GromSearch by Rip Curl\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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