{"id":26052,"date":"2026-05-10T13:57:20","date_gmt":"2026-05-10T11:57:20","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=26052"},"modified":"2026-08-17T09:28:34","modified_gmt":"2026-08-17T07:28:34","slug":"peugeot-festival-de-malaga","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/peugeot-festival-de-malaga","title":{"rendered":"Peugeot en el Festival de M\u00e1laga"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26052\" class=\"elementor elementor-26052\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a4a1a e-flex e-con-boxed e-con e-parent\" data-id=\"a7a4a1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5df231 elementor-widget elementor-widget-heading\" data-id=\"f5df231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Peugeot lleva su presencia en el Festival de M\u00e1laga m\u00e1s all\u00e1 de la alfombra roja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7ebabb e-flex e-con-boxed e-con e-parent\" data-id=\"b7ebabb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c52583c elementor-widget elementor-widget-image\" data-id=\"c52583c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/ACTIVACION-LEON-003-1024x683.webp\" class=\"attachment-large size-large wp-image-26056\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/ACTIVACION-LEON-003-1024x683.webp 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/ACTIVACION-LEON-003-300x200.webp 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/ACTIVACION-LEON-003-768x512.webp 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/ACTIVACION-LEON-003-1536x1024.webp 1536w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/ACTIVACION-LEON-003-scaled.webp 1920w, https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/ACTIVACION-LEON-003-930x620.webp 930w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92d63fb e-flex e-con-boxed e-con e-parent\" data-id=\"92d63fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0410aca elementor-widget elementor-widget-text-editor\" data-id=\"0410aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Con motivo de la <strong>29\u00aa edici\u00f3n del Festival de M\u00e1laga<\/strong>, Peugeot reforz\u00f3 su presencia como <strong>Coche Oficial del festival<\/strong> a trav\u00e9s de diferentes activaciones dise\u00f1adas para conectar con el p\u00fablico y amplificar la experiencia de marca durante uno de los grandes encuentros del cine espa\u00f1ol.<\/p><p>Desde <strong>MADISON<\/strong> acompa\u00f1amos a Peugeot Espa\u00f1a en el desarrollo de estas acciones, combinando presencia urbana, participaci\u00f3n del p\u00fablico y contenido social para llevar la marca a distintos puntos de la ciudad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-403acda e-flex e-con-boxed e-con e-parent\" data-id=\"403acda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e150303 elementor-widget elementor-widget-heading\" data-id=\"e150303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Activaciones para acercar la marca al p\u00fablico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-943f9aa e-flex e-con-boxed e-con e-parent\" data-id=\"943f9aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74eafa3 e-con-full e-flex e-con e-child\" data-id=\"74eafa3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc3450 elementor-widget elementor-widget-text-editor\" data-id=\"1bc3450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Una de las propuestas tuvo como protagonista al <strong>ic\u00f3nico le\u00f3n de Peugeot<\/strong>, que recorri\u00f3 diariamente algunos de los lugares m\u00e1s representativos de M\u00e1laga para que ciudadanos y visitantes pudieran fotografiarse con \u00e9l y participar en el sorteo de entradas dobles para el cine.<\/p><p>La segunda activaci\u00f3n se ubic\u00f3 en <strong>Villa del Mar<\/strong>, donde se recre\u00f3 el ambiente del Teatro Cervantes y se ofreci\u00f3 al p\u00fablico la posibilidad de fotografiarse con la <strong>Biznaga de Plata<\/strong>, uno de los s\u00edmbolos m\u00e1s reconocibles del Festival de M\u00e1laga, participando tambi\u00e9n en un sorteo vinculado a la experiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed7de2 elementor-widget elementor-widget-spacer\" data-id=\"2ed7de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bae9fa elementor-widget elementor-widget-text-editor\" data-id=\"1bae9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">La presencia de Peugeot en el festival se reforz\u00f3 adem\u00e1s con la participaci\u00f3n de varios creadores de contenido de <strong>MAD Talents<\/strong>, que trasladaron la experiencia a sus comunidades y contribuyeron a ampliar el alcance de las activaciones m\u00e1s all\u00e1 del propio evento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0234e2e elementor-widget elementor-widget-spacer\" data-id=\"0234e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e74ef elementor-widget elementor-widget-text-editor\" data-id=\"49e74ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una acci\u00f3n en la que <strong>experiencia de marca, entretenimiento y contenido digital<\/strong> se combinaron para reforzar el v\u00ednculo de Peugeot con el territorio cultural y conectar con el p\u00fablico de una forma cercana, participativa y memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8826052 e-con-full e-flex e-con e-child\" data-id=\"8826052\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eab0624 elementor-widget elementor-widget-image\" data-id=\"eab0624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":26056,"menu_order":0,"template":"","portfolio-category":[40,30,39],"portfolio-tag":[],"class_list":["post-26052","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-acciones-y-campanas","portfolio-category-agency","portfolio-category-eventos-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peugeot en el Festival de M\u00e1laga | MADISON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/peugeot-festival-de-malaga\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peugeot en el Festival de M\u00e1laga | MADISON\" \/>\n<meta property=\"og:description\" content=\"Peugeot lleva su presencia en el Festival de M\u00e1laga m\u00e1s all\u00e1 de la alfombra roja Con motivo de la 29\u00aa edici\u00f3n del Festival de M\u00e1laga, Peugeot reforz\u00f3 su presencia como Coche Oficial del festival a trav\u00e9s de diferentes activaciones dise\u00f1adas para conectar con el p\u00fablico y amplificar la experiencia de marca durante uno de los&hellip;&nbsp;Read More &raquo;Peugeot en el Festival de M\u00e1laga\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/peugeot-festival-de-malaga\" \/>\n<meta property=\"og:site_name\" content=\"MADISON\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T07:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2026\/08\/ACTIVACION-LEON-003-scaled.webp\" \/>\n\t<meta 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