{"id":7073,"date":"2023-02-09T17:20:15","date_gmt":"2023-02-09T17:20:15","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=7073"},"modified":"2025-05-21T17:13:37","modified_gmt":"2025-05-21T15:13:37","slug":"prosegur","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/prosegur","title":{"rendered":"PROSEGUR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7073\" class=\"elementor elementor-7073\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85328e1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"85328e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b47172f\" data-id=\"b47172f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43a9008 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"43a9008\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09747e5\" data-id=\"09747e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c45d20 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8c45d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/02\/prosegur_campana01_800-jpg.webp\" class=\"attachment-full size-full wp-image-16647\" alt=\"Agency hace Street marketing Prosegur\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/02\/prosegur_campana01_800-jpg.webp 800w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/02\/prosegur_campana01_800-300x200.webp 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/02\/prosegur_campana01_800-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cec06a0\" data-id=\"cec06a0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb50eb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"cb50eb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f51a894\" data-id=\"f51a894\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84358ca elementor-widget elementor-widget-heading\" data-id=\"84358ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PROSEGUR<br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b77bcc7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b77bcc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Acciones de <b><i>street<\/i><\/b><b><i> marketing <\/i><\/b>en localizaciones exteriores de diferentes ciudades de Espa\u00f1a, <b>buscando impacto inmediato<\/b> en el usuario.<\/p><p>Estas acciones responden a objetivos con un <b>enfoque asociado al valor diferencial de la marca <\/b>frente a la competencia, y una creatividad que enfatiza la <b>calidad<\/b> y <b>profesionalidad<\/b> de la marca.<\/p><p>Se instalaron unos stands en diversas playas de ciudades espa\u00f1olas donde se llevaba a cabo <b>captaci\u00f3n de <\/b><b><i>leads <\/i><\/b>por medio de una inscripci\u00f3n para recibir un merchandising veraniego.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6327337 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6327337\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7263915\" data-id=\"7263915\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ebe9fd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4ebe9fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-51f1733\" data-id=\"51f1733\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b568e64 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b568e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Entre las acciones de <strong data-start=\"22\" data-end=\"42\">street marketing<\/strong> desarrolladas para <strong data-start=\"62\" data-end=\"74\">Prosegur<\/strong>, destac\u00f3 la original iniciativa de <strong data-start=\"110\" data-end=\"134\">&#8220;la casa de cristal&#8221;<\/strong>. Esta acci\u00f3n consist\u00eda en una estructura instalada en la v\u00eda p\u00fablica que <strong data-start=\"208\" data-end=\"243\">interactuaba con los viandantes<\/strong>, habl\u00e1ndoles directamente e invit\u00e1ndoles a <strong data-start=\"287\" data-end=\"336\">proteger su hogar con las alarmas de Prosegur<\/strong>.<\/li><li>\u00a0<\/li><li>El objetivo era convertir el sistema de alarma en <strong data-start=\"388\" data-end=\"422\">un elemento visible y tangible<\/strong>, generando as\u00ed una conexi\u00f3n directa con el producto. \u201cLa casa\u201d manten\u00eda una conversaci\u00f3n con los transe\u00fantes hasta <strong data-start=\"538\" data-end=\"571\">obtener sus datos de contacto<\/strong>, lo que permiti\u00f3 crear una base de datos de <strong data-start=\"616\" data-end=\"640\">potenciales clientes<\/strong> para su posterior derivaci\u00f3n a los distintos puntos de venta..<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c5c28f\" data-id=\"0c5c28f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d7fc27 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3d7fc27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/02\/prosegur_campana02_800-jpg.webp\" class=\"attachment-large size-large wp-image-16648\" alt=\"Agency Street marketing Prosegur\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/02\/prosegur_campana02_800-jpg.webp 800w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/02\/prosegur_campana02_800-300x200.webp 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/02\/prosegur_campana02_800-768x512.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b83f71 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6b83f71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef65007\" data-id=\"ef65007\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-994a2e7 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"994a2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_2\" viewBox=\"0 0 22.2 27.27\"><g id=\"Capa_1-2\"><g><path 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content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROSEGUR | MADISON\" \/>\n<meta property=\"og:description\" content=\"PROSEGUR Acciones de street marketing en localizaciones exteriores de diferentes ciudades de Espa\u00f1a, buscando impacto inmediato en el usuario. Estas acciones responden a objetivos con un enfoque asociado al valor diferencial de la marca frente a la competencia, y una creatividad que enfatiza la calidad y profesionalidad de la marca. Se instalaron unos stands en diversas playas de ciudades espa\u00f1olas donde se llevaba a cabo captaci\u00f3n de leads por medio de una inscripci\u00f3n para recibir un merchandising veraniego. Entre las acciones de street marketing desarrolladas para Prosegur, destac\u00f3 la original iniciativa de &#8220;la casa de cristal&#8221;. 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