{"id":7077,"date":"2023-02-09T17:21:19","date_gmt":"2023-02-09T17:21:19","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=7077"},"modified":"2025-05-21T16:03:56","modified_gmt":"2025-05-21T14:03:56","slug":"adecco-roadshow-universidades","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/adecco-roadshow-universidades","title":{"rendered":"ADECCO Roadshow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7077\" class=\"elementor elementor-7077\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e07e9b8 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e07e9b8\" data-element_type=\"section\" data-e-type=\"section\" 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data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f5afae elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0f5afae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1226\" height=\"822\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency.jpg\" class=\"attachment-full size-full wp-image-18497\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency.jpg 1226w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-300x201.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1024x687.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-768x515.jpg 768w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db8b68b\" data-id=\"db8b68b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8af723a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8af723a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4de6598\" data-id=\"4de6598\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dac97a elementor-widget elementor-widget-heading\" data-id=\"8dac97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ADECCO ROADSHOW<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-831d30b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"831d30b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Acci\u00f3n BTL con el <b>objetivo de romper el posicionamiento negativo <\/b>de la empresa como \u201cempresa de trabajo temporal\u201d y mejorar los valores de marca.<\/p><p>Se cre\u00f3 un <b><i>roadshow<\/i><\/b> denominado \u201cEl trabajo de tus sue\u00f1os\u201d, que viaj\u00f3 a nivel nacional por 9 universidades de diferentes ciudades de Espa\u00f1a con una duraci\u00f3n de 2 d\u00edas en cada sede.<\/p><p>La herramienta protagonista fue el <b>neuromarketing<\/b>, mediante un dispositivo con un conjunto de <b>sensores que captaban las ondas cerebrales para conocer las partes activas del cerebro ante la exposici\u00f3n a ciertos est\u00edmulos<\/b>.<\/p><p>Se dise\u00f1\u00f3 una serie de pruebas con videos y preguntas que permit\u00edan <b>trazar el posible perfil profesional del estudiante<\/b>, midiendo habilidades sociales y laborales como empat\u00eda, liderazgo, trabajo en equipo o negociaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2090c66 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2090c66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-00a7604\" data-id=\"00a7604\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7d8978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7d8978\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ec348dc\" data-id=\"ec348dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c0cd6e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1c0cd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <b>obtenci\u00f3n de resultados inmediata <\/b>se enviaba al email del participante para <b>promoverlo en RRSS <\/b>y dinamizar de ese modo la acci\u00f3n.<\/p><p>Se implantaron otra serie de <b>acciones adicionales <\/b>para atraer la atenci\u00f3n y rellenar los tiempos de espera: caf\u00e9 gratuito, decoraci\u00f3n, merchandising entre otras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-081ab28\" data-id=\"081ab28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59457c0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"59457c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1-1024x687.jpg\" class=\"attachment-large size-large wp-image-18498\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1-1024x687.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1-300x201.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1-768x515.jpg 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1.jpg 1226w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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Se cre\u00f3 un roadshow denominado \u201cEl trabajo de tus sue\u00f1os\u201d, que viaj\u00f3 a nivel nacional por 9 universidades de diferentes ciudades de Espa\u00f1a con una duraci\u00f3n de 2 d\u00edas&hellip;&nbsp;Read More &raquo;ADECCO Roadshow\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/adecco-roadshow-universidades\" \/>\n<meta property=\"og:site_name\" content=\"MADISON\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T14:03:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/adecco-roadshow-universidades\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/adecco-roadshow-universidades\",\"name\":\"ADECCO Roadshow | MADISON\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/adecco-roadshow-universidades#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/adecco-roadshow-universidades#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/adecco-roadshow01_Madison-Agency.jpg\",\"datePublished\":\"2023-02-09T17:21:19+00:00\",\"dateModified\":\"2025-05-21T14:03:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/adecco-roadshow-universidades#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/adecco-roadshow-universidades\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/adecco-roadshow-universidades#primaryimage\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/adecco-roadshow01_Madison-Agency.jpg\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/adecco-roadshow01_Madison-Agency.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/adecco-roadshow-universidades#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/madisonmk.com\\\/en?page_id=21083\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ADECCO Roadshow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"name\":\"MADISON\",\"description\":\"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. 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