{"id":7077,"date":"2023-02-09T17:21:19","date_gmt":"2023-02-09T17:21:19","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=7077"},"modified":"2025-05-21T16:03:56","modified_gmt":"2025-05-21T14:03:56","slug":"adecco-roadshow-universidades","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/adecco-roadshow-universidades","title":{"rendered":"ADECCO Roadshow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7077\" class=\"elementor elementor-7077\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e07e9b8 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"e07e9b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a062c6\" data-id=\"3a062c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-197ed7f elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"197ed7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e70470\" data-id=\"2e70470\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f5afae elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0f5afae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1226\" height=\"822\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency.jpg\" class=\"attachment-full size-full wp-image-18497\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency.jpg 1226w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-300x201.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1024x687.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-768x515.jpg 768w\" sizes=\"(max-width: 1226px) 100vw, 1226px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db8b68b\" data-id=\"db8b68b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8af723a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"8af723a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4de6598\" data-id=\"4de6598\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dac97a elementor-widget elementor-widget-heading\" data-id=\"8dac97a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ADECCO ROADSHOW<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-831d30b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"831d30b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Acci\u00f3n BTL con el <b>objetivo de romper el posicionamiento negativo <\/b>de la empresa como \u201cempresa de trabajo temporal\u201d y mejorar los valores de marca.<\/p><p>Se cre\u00f3 un <b><i>roadshow<\/i><\/b> denominado \u201cEl trabajo de tus sue\u00f1os\u201d, que viaj\u00f3 a nivel nacional por 9 universidades de diferentes ciudades de Espa\u00f1a con una duraci\u00f3n de 2 d\u00edas en cada sede.<\/p><p>La herramienta protagonista fue el <b>neuromarketing<\/b>, mediante un dispositivo con un conjunto de <b>sensores que captaban las ondas cerebrales para conocer las partes activas del cerebro ante la exposici\u00f3n a ciertos est\u00edmulos<\/b>.<\/p><p>Se dise\u00f1\u00f3 una serie de pruebas con videos y preguntas que permit\u00edan <b>trazar el posible perfil profesional del estudiante<\/b>, midiendo habilidades sociales y laborales como empat\u00eda, liderazgo, trabajo en equipo o negociaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2090c66 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2090c66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-00a7604\" data-id=\"00a7604\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7d8978 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"a7d8978\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ec348dc\" data-id=\"ec348dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c0cd6e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1c0cd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <b>obtenci\u00f3n de resultados inmediata <\/b>se enviaba al email del participante para <b>promoverlo en RRSS <\/b>y dinamizar de ese modo la acci\u00f3n.<\/p><p>Se implantaron otra serie de <b>acciones adicionales <\/b>para atraer la atenci\u00f3n y rellenar los tiempos de espera: caf\u00e9 gratuito, decoraci\u00f3n, merchandising entre otras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-081ab28\" data-id=\"081ab28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59457c0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"59457c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1-1024x687.jpg\" class=\"attachment-large size-large wp-image-18498\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1-1024x687.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1-300x201.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1-768x515.jpg 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/adecco-roadshow01_Madison-Agency-1.jpg 1226w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08918bc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"08918bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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Se cre\u00f3 un roadshow denominado \u201cEl trabajo de tus sue\u00f1os\u201d, que viaj\u00f3 a nivel nacional por 9 universidades de diferentes ciudades de Espa\u00f1a con una duraci\u00f3n de 2 d\u00edas en cada sede. La herramienta protagonista fue el neuromarketing, mediante un dispositivo con un conjunto de sensores que captaban las ondas cerebrales para conocer las partes activas del cerebro ante la exposici\u00f3n a ciertos est\u00edmulos. Se dise\u00f1\u00f3 una serie de pruebas con videos y preguntas que permit\u00edan trazar el posible perfil profesional del estudiante, midiendo habilidades sociales y laborales como empat\u00eda, liderazgo, trabajo en equipo o negociaci\u00f3n. La obtenci\u00f3n de resultados inmediata se enviaba al email del participante para promoverlo en RRSS y dinamizar de ese modo la acci\u00f3n. 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