{"id":7080,"date":"2023-01-09T17:29:40","date_gmt":"2023-01-09T17:29:40","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=7080"},"modified":"2025-05-21T15:50:43","modified_gmt":"2025-05-21T13:50:43","slug":"decathlon","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon","title":{"rendered":"DECATHLON"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7080\" class=\"elementor elementor-7080\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1db3ea elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"d1db3ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f72be42\" data-id=\"f72be42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1cc097 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b1cc097\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b276e3\" data-id=\"0b276e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a02f14e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a02f14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1181\" height=\"924\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg\" class=\"attachment-full size-full wp-image-18514\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg 1181w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency-300x235.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency-1024x801.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency-768x601.jpg 768w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b414598 elementor-widget elementor-widget-heading\" data-id=\"b414598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASO DE \u00c9XITO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c9e7e0\" data-id=\"7c9e7e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0fc3a6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fc3a6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8c64e24\" data-id=\"8c64e24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff3d2a5 elementor-widget elementor-widget-heading\" data-id=\"ff3d2a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DECATHLON<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442e20c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"442e20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planteamiento, elaboraci\u00f3n y correcci\u00f3n de <strong>post sobre deporte<\/strong> publicados en los blogs de DECATHLON. El uso del <strong>marketing de contenidos<\/strong> se plante\u00f3 en esta ocasi\u00f3n como soporte al resto de acciones vinculadas a la semana del deporte que realiza cada tienda de la marca.<\/p><p>Madison ayud\u00f3 a DECATHLON a mantener una <strong>estrategia de posicionamiento<\/strong> en buscadores muy agresiva, de manera que todos aquellos t\u00e9rminos relacionados con el deporte vincularan con alguno de sus sites.<\/p><p>As\u00ed, trabajamos el contenido de cada blog para que referenciase internamente, fomentando la <strong>multiplicidad de v\u00ednculos en la red<\/strong> y creando embajadores de la marca entre sus usuarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13648a9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"13648a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3397ce5\" data-id=\"3397ce5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6702971 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6702971\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-58730db\" data-id=\"58730db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-740346c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"740346c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sites, e-mailing, marketing directo, marketing relacional, estrategia de contenidos y presencia on-line, newsletter, sms y <b>mucha imaginaci\u00f3n para potenciar la imagen<\/b> de una de las marcas de referencia y material deportivo.<\/p><p>Servicio anual. Eventos por universos deporte <b>en tienda por toda la geograf\u00eda nacional<\/b>.<\/p><ul><li>M\u00e1s de 20 millones de mails enviados.<\/li><li>44 semanas del deporte.<\/li><li>Gesti\u00f3n bbdd 1.600.000.<\/li><li>M\u00e1s de 30 sites.<\/li><li>M\u00e1s de 1.500 campa\u00f1as.<\/li><li>M\u00e1s de 1.000 piezas de plv.<\/li><li>Casi 100 tiendas.<\/li><\/ul><p>13 aperturas de tienda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78ce730\" data-id=\"78ce730\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f84cbe elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5f84cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency-1024x680.jpg\" class=\"attachment-large size-large wp-image-18521\" alt=\"\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency-1024x680.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency-300x199.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency-768x510.jpg 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency.jpg 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20018a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20018a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cd216af\" data-id=\"cd216af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7540ada elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"7540ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_2\" viewBox=\"0 0 22.2 27.27\"><g id=\"Capa_1-2\"><g><path d=\"M9.89,10.85l-3.16,10L3.54,10.85V27.27l-3.54-.07V0H3.64l3.06,9.11L9.72,0h3.67V27.2h-3.5V10.85Z\"><\/path><circle cx=\"19.04\" cy=\"3.17\" r=\"3.17\"><\/circle><\/g><\/g><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302d2a9 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"302d2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/yoigo\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">YOIGO<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/accor\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Siguiente<\/span><span class=\"post-navigation__next--title\">ACCOR<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e791c3e elementor-widget elementor-widget-spacer\" data-id=\"e791c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"menu_order":0,"template":"","portfolio-category":[30,41],"portfolio-tag":[],"class_list":["post-7080","portfolio","type-portfolio","status-publish","hentry","portfolio-category-agency","portfolio-category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DECATHLON | MADISON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DECATHLON | MADISON\" \/>\n<meta property=\"og:description\" content=\"CASO DE \u00c9XITO DECATHLON Planteamiento, elaboraci\u00f3n y correcci\u00f3n de post sobre deporte publicados en los blogs de DECATHLON. El uso del marketing de contenidos se plante\u00f3 en esta ocasi\u00f3n como soporte al resto de acciones vinculadas a la semana del deporte que realiza cada tienda de la marca. Madison ayud\u00f3 a DECATHLON a mantener una&hellip;&nbsp;Read More &raquo;DECATHLON\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon\" \/>\n<meta property=\"og:site_name\" content=\"MADISON\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T13:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon\",\"name\":\"DECATHLON | MADISON\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Decathlon_Madison-Agency.jpg\",\"datePublished\":\"2023-01-09T17:29:40+00:00\",\"dateModified\":\"2025-05-21T13:50:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#primaryimage\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Decathlon_Madison-Agency.jpg\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Decathlon_Madison-Agency.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/madisonmk.com\\\/en?page_id=21083\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DECATHLON\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"name\":\"MADISON\",\"description\":\"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. En MADISON vamos un paso m\u00e1s all\u00e1, atendiendo y estableciendo un equilibrio ente el objetivo de negocio y la dimensi\u00f3n humana de tus clientes, ayud\u00e1ndote a construir fortalezas en las relaciones con ellos, que haga que te conozcan, se enamoren y conf\u00eden en ti. El poder del cliente crece y las organizaciones necesitan desplegar inteligencia y capacidades de decisi\u00f3n cerca del cliente. En MADISON hacemos esto posible de forma sencilla, acompa\u00f1\u00e1ndote durante todo el Customer Journey. Nos avalan 30 a\u00f1os de experiencia en el conocimiento y gesti\u00f3n de las relaciones de las marcas con sus clientes en todas las industrias.\",\"publisher\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/madisonmk.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#organization\",\"name\":\"MADISON\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp\",\"width\":1920,\"height\":1080,\"caption\":\"MADISON\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DECATHLON | MADISON","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon","og_locale":"en_US","og_type":"article","og_title":"DECATHLON | MADISON","og_description":"CASO DE \u00c9XITO DECATHLON Planteamiento, elaboraci\u00f3n y correcci\u00f3n de post sobre deporte publicados en los blogs de DECATHLON. El uso del marketing de contenidos se plante\u00f3 en esta ocasi\u00f3n como soporte al resto de acciones vinculadas a la semana del deporte que realiza cada tienda de la marca. Madison ayud\u00f3 a DECATHLON a mantener una&hellip;&nbsp;Read More &raquo;DECATHLON","og_url":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon","og_site_name":"MADISON","article_modified_time":"2025-05-21T13:50:43+00:00","og_image":[{"url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon","url":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon","name":"DECATHLON | MADISON","isPartOf":{"@id":"https:\/\/madisonmk.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon#primaryimage"},"image":{"@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon#primaryimage"},"thumbnailUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg","datePublished":"2023-01-09T17:29:40+00:00","dateModified":"2025-05-21T13:50:43+00:00","breadcrumb":{"@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon#primaryimage","url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg","contentUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"","item":"https:\/\/madisonmk.com\/en?page_id=21083"},{"@type":"ListItem","position":2,"name":"DECATHLON"}]},{"@type":"WebSite","@id":"https:\/\/madisonmk.com\/en#website","url":"https:\/\/madisonmk.com\/en","name":"MADISON","description":"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. En MADISON vamos un paso m\u00e1s all\u00e1, atendiendo y estableciendo un equilibrio ente el objetivo de negocio y la dimensi\u00f3n humana de tus clientes, ayud\u00e1ndote a construir fortalezas en las relaciones con ellos, que haga que te conozcan, se enamoren y conf\u00eden en ti. El poder del cliente crece y las organizaciones necesitan desplegar inteligencia y capacidades de decisi\u00f3n cerca del cliente. En MADISON hacemos esto posible de forma sencilla, acompa\u00f1\u00e1ndote durante todo el Customer Journey. Nos avalan 30 a\u00f1os de experiencia en el conocimiento y gesti\u00f3n de las relaciones de las marcas con sus clientes en todas las industrias.","publisher":{"@id":"https:\/\/madisonmk.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madisonmk.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/madisonmk.com\/en#organization","name":"MADISON","url":"https:\/\/madisonmk.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madisonmk.com\/en#\/schema\/logo\/image\/","url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2022\/07\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp","contentUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2022\/07\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp","width":1920,"height":1080,"caption":"MADISON"},"image":{"@id":"https:\/\/madisonmk.com\/en#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio\/7080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio\/7080\/revisions"}],"predecessor-version":[{"id":21701,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio\/7080\/revisions\/21701"}],"wp:attachment":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/media?parent=7080"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio-category?post=7080"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/portfolio-tag?post=7080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}