{"id":7080,"date":"2023-01-09T17:29:40","date_gmt":"2023-01-09T17:29:40","guid":{"rendered":"https:\/\/madisonmk.com\/?post_type=portfolio&#038;p=7080"},"modified":"2025-05-21T15:50:43","modified_gmt":"2025-05-21T13:50:43","slug":"decathlon","status":"publish","type":"portfolio","link":"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon","title":{"rendered":"DECATHLON"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7080\" class=\"elementor elementor-7080\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1db3ea elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d1db3ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f72be42\" data-id=\"f72be42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1cc097 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"b1cc097\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b276e3\" data-id=\"0b276e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a02f14e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a02f14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1181\" height=\"924\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg\" class=\"attachment-full size-full wp-image-7637\" alt=\"Agency marketing digital para Decathlon\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg 1181w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency-300x235.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency-1024x801.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency-768x601.jpg 768w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b414598 elementor-widget elementor-widget-heading\" data-id=\"b414598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASO DE \u00c9XITO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c9e7e0\" data-id=\"7c9e7e0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0fc3a6f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"0fc3a6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8c64e24\" data-id=\"8c64e24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff3d2a5 elementor-widget elementor-widget-heading\" data-id=\"ff3d2a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DECATHLON<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442e20c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"442e20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planteamiento, elaboraci\u00f3n y correcci\u00f3n de <strong>post sobre deporte<\/strong> publicados en los blogs de DECATHLON. El uso del <strong>marketing de contenidos<\/strong> se plante\u00f3 en esta ocasi\u00f3n como soporte al resto de acciones vinculadas a la semana del deporte que realiza cada tienda de la marca.<\/p><p>Madison ayud\u00f3 a DECATHLON a mantener una <strong>estrategia de posicionamiento<\/strong> en buscadores muy agresiva, de manera que todos aquellos t\u00e9rminos relacionados con el deporte vincularan con alguno de sus sites.<\/p><p>As\u00ed, trabajamos el contenido de cada blog para que referenciase internamente, fomentando la <strong>multiplicidad de v\u00ednculos en la red<\/strong> y creando embajadores de la marca entre sus usuarios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13648a9 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"13648a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3397ce5\" data-id=\"3397ce5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6702971 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6702971\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-58730db\" data-id=\"58730db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-740346c elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"740346c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sites, e-mailing, marketing directo, marketing relacional, estrategia de contenidos y presencia on-line, newsletter, sms y <b>mucha imaginaci\u00f3n para potenciar la imagen<\/b> de una de las marcas de referencia y material deportivo.<\/p><p>Servicio anual. Eventos por universos deporte <b>en tienda por toda la geograf\u00eda nacional<\/b>.<\/p><ul><li>M\u00e1s de 20 millones de mails enviados.<\/li><li>44 semanas del deporte.<\/li><li>Gesti\u00f3n bbdd 1.600.000.<\/li><li>M\u00e1s de 30 sites.<\/li><li>M\u00e1s de 1.500 campa\u00f1as.<\/li><li>M\u00e1s de 1.000 piezas de plv.<\/li><li>Casi 100 tiendas.<\/li><\/ul><p>13 aperturas de tienda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78ce730\" data-id=\"78ce730\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f84cbe elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5f84cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency-1024x680.jpg\" class=\"attachment-large size-large wp-image-7673\" alt=\"Stand de Decathlon elaborado por Madison marketing digital Decathlon\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency-1024x680.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency-300x199.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency-768x510.jpg 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon03_Madison-Agency.jpg 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20018a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"20018a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cd216af\" data-id=\"cd216af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7540ada elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"7540ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_2\" viewBox=\"0 0 22.2 27.27\"><g id=\"Capa_1-2\"><g><path d=\"M9.89,10.85l-3.16,10L3.54,10.85V27.27l-3.54-.07V0H3.64l3.06,9.11L9.72,0h3.67V27.2h-3.5V10.85Z\"><\/path><circle cx=\"19.04\" cy=\"3.17\" r=\"3.17\"><\/circle><\/g><\/g><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302d2a9 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" 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class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"menu_order":0,"template":"","portfolio-category":[30,41],"portfolio-tag":[],"class_list":["post-7080","portfolio","type-portfolio","status-publish","hentry","portfolio-category-agency","portfolio-category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DECATHLON | MADISON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DECATHLON | MADISON\" \/>\n<meta property=\"og:description\" content=\"CASO DE \u00c9XITO DECATHLON Planteamiento, elaboraci\u00f3n y correcci\u00f3n de post sobre deporte publicados en los blogs de DECATHLON. El uso del marketing de contenidos se plante\u00f3 en esta ocasi\u00f3n como soporte al resto de acciones vinculadas a la semana del deporte que realiza cada tienda de la marca. Madison ayud\u00f3 a DECATHLON a mantener una estrategia de posicionamiento en buscadores muy agresiva, de manera que todos aquellos t\u00e9rminos relacionados con el deporte vincularan con alguno de sus sites. As\u00ed, trabajamos el contenido de cada blog para que referenciase internamente, fomentando la multiplicidad de v\u00ednculos en la red y creando embajadores de la marca entre sus usuarios. Sites, e-mailing, marketing directo, marketing relacional, estrategia de contenidos y presencia on-line, newsletter, sms y mucha imaginaci\u00f3n para potenciar la imagen de una de las marcas de referencia y material deportivo. Servicio anual. Eventos por universos deporte en tienda por toda la geograf\u00eda nacional. M\u00e1s de 20 millones de mails enviados. 44 semanas del deporte. Gesti\u00f3n bbdd 1.600.000. M\u00e1s de 30 sites. M\u00e1s de 1.500 campa\u00f1as. M\u00e1s de 1.000 piezas de plv. Casi 100 tiendas. 13 aperturas de tienda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madisonmk.com\/en\/clientes-casos-de-exito\/decathlon\" \/>\n<meta property=\"og:site_name\" content=\"MADISON\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T13:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/01\/Decathlon_Madison-Agency.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon\",\"name\":\"DECATHLON | MADISON\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Decathlon_Madison-Agency.jpg\",\"datePublished\":\"2023-01-09T17:29:40+00:00\",\"dateModified\":\"2025-05-21T13:50:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#primaryimage\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Decathlon_Madison-Agency.jpg\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Decathlon_Madison-Agency.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/clientes-casos-de-exito\\\/decathlon#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/madisonmk.com\\\/en?page_id=21083\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DECATHLON\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"name\":\"MADISON\",\"description\":\"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. 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M\u00e1s de 30 sites. M\u00e1s de 1.500 campa\u00f1as. M\u00e1s de 1.000 piezas de plv. 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