{"id":21112,"date":"2024-11-06T15:49:23","date_gmt":"2024-11-06T13:49:23","guid":{"rendered":"https:\/\/madisonmk.com\/real-estate-al-dente-trends-in-digital-transformation-and-personalization-in-real-estate"},"modified":"2025-02-03T13:41:10","modified_gmt":"2025-02-03T11:41:10","slug":"real-estate-al-dente-trends-in-digital-transformation-and-personalization-in-real-estate","status":"publish","type":"post","link":"https:\/\/madisonmk.com\/en\/real-estate-al-dente-trends-in-digital-transformation-and-personalization-in-real-estate","title":{"rendered":"Real Estate Al Dente: Trends in Digital Transformation and Personalization in Real Estate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Real estate is undergoing a significant evolution, and events such as the <strong>Real Estate &#8220;Al Dente&#8221;,<\/strong> organized by <strong>Madison MK&#8217;s<\/strong> customer service team, are the perfect platform to explore the latest trends that are transforming the real estate sector. This event, which brought together professionals from the sector, focused on digitalisation and personalisation as keys to optimising processes and improving the customer experience. <\/p>\n\n<p class=\"wp-block-paragraph\">The presentations were divided into two blocks, the first presented by David Gallego, Director of Digital Solutions and Business Intelligence, Madison BPO Contact Center and the second presented by Mar Rivera, Director of Telco, Utilities and Services Digitel TS.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2024\/11\/RealEstateAlDenteByMadison-1024x683.jpg\" alt=\"\" class=\"wp-image-20829\" srcset=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2024\/11\/RealEstateAlDenteByMadison-1024x683.jpg 1024w, https:\/\/madisonmk.com\/wp-content\/uploads\/2024\/11\/RealEstateAlDenteByMadison-300x200.jpg 300w, https:\/\/madisonmk.com\/wp-content\/uploads\/2024\/11\/RealEstateAlDenteByMadison-768x512.jpg 768w, https:\/\/madisonmk.com\/wp-content\/uploads\/2024\/11\/RealEstateAlDenteByMadison-1536x1024.jpg 1536w, https:\/\/madisonmk.com\/wp-content\/uploads\/2024\/11\/RealEstateAlDenteByMadison-930x620.jpg 930w, https:\/\/madisonmk.com\/wp-content\/uploads\/2024\/11\/RealEstateAlDenteByMadison.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Digital Transformation in Real Estate: Optimizing Processes<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">One of the topics discussed at the event was <strong>digital transformation in the real estate sector<\/strong>, where it was discussed how digitalization optimizes lead validation and property management through WhatsApp Business API.<\/p>\n\n<p class=\"wp-block-paragraph\">Subsequently, the live demonstration showed how to automate these processes to offer a more efficient experience.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Using Bots with Generative AI: Personalization for Real Estate<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The event also addressed how <strong>generative artificial intelligence<\/strong> is changing the rules of the game in customer experience personalization.<\/p>\n\n<p class=\"wp-block-paragraph\">Through a demonstration, it was shown how personalized bots can assist agents and improve the customer experience in real time.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Secure Electronic Signature: WhatsApp as a Tool for Contracts<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In this section, we discussed how electronic signatures via WhatsApp streamline contractual processes in the real estate sector.<\/p>\n\n<p class=\"wp-block-paragraph\">The live demo showed how this solution not only saves time, but also ensures that processes are developed in an agile and completely legal way, removing barriers and facilitating transaction management.<\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Show Cooking: An interactive culinary experience<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Afterwards, the guests organized by teams shared their impressions of the current moment of the sector while cooking. The event ended with a very special meal prepared by the chefs of Kitchen Club. <\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>A resounding success<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The Real Estate event &#8220;Al Dente&#8221; turned out to be the perfect combination of networking and gastronomy, a unique opportunity in which attendees had the opportunity to connect and share knowledge of the sector in a relaxed atmosphere.<\/p>\n\n<p class=\"wp-block-paragraph\">Attendees highlighted Madison&#8217;s proposal for the innovative content, the interactive experience and the excellent organization of the event.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate is undergoing a significant evolution, and events such as the Real Estate &#8220;Al Dente&#8221;, organized by Madison MK&#8217;s customer service team, are the perfect platform to explore the latest trends that are transforming the real estate sector. This event, which brought together professionals from the sector, focused on digitalisation and personalisation as keys to optimising processes and improving the customer experience. The presentations were divided into two blocks, the first presented by David Gallego, Director of Digital Solutions and Business Intelligence, Madison BPO Contact Center and the second presented by Mar Rivera, Director of Telco, Utilities and Services Digitel TS. Digital Transformation in Real Estate: Optimizing Processes One of the topics discussed at the event was digital transformation in the real estate sector, where it was discussed how digitalization optimizes lead validation and property management through WhatsApp Business API. Subsequently, the live demonstration showed how to automate these processes to offer a more efficient experience. Using Bots with Generative AI: Personalization for Real Estate The event also addressed how generative artificial intelligence is changing the rules of the game in customer experience personalization. Through a demonstration, it was shown how personalized bots can assist agents and improve the customer experience in real time. Secure Electronic Signature: WhatsApp as a Tool for Contracts In this section, we discussed how electronic signatures via WhatsApp streamline contractual processes in the real estate sector. The live demo showed how this solution not only saves time, but also ensures that processes are developed in an agile and completely legal way, removing barriers and facilitating transaction management. Show Cooking: An interactive culinary experience Afterwards, the guests organized by teams shared their impressions of the current moment of the sector while cooking. The event ended with a very special meal prepared by the chefs of Kitchen Club. A resounding success The Real Estate event &#8220;Al Dente&#8221; turned out to be the perfect combination of networking and gastronomy, a unique opportunity in which attendees had the opportunity to connect and share knowledge of the sector in a relaxed atmosphere. Attendees highlighted Madison&#8217;s proposal for the innovative content, the interactive experience and the excellent organization of the event.<\/p>\n","protected":false},"author":2,"featured_media":20834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","page_builder":"","footnotes":""},"categories":[656,657,654,652],"tags":[],"class_list":["post-21112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bpo-en","category-corporate-events","category-events","category-madman-is-on"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Estate Al Dente - 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