{"id":21161,"date":"2023-11-30T11:49:33","date_gmt":"2023-11-30T09:49:33","guid":{"rendered":"https:\/\/madisonmk.com\/madison-awards-and-faculty-of-economic-and-business-sciences-of-the-uva-for-the-best-work-in-market-research"},"modified":"2025-02-03T13:42:42","modified_gmt":"2025-02-03T11:42:42","slug":"madison-awards-and-faculty-of-economic-and-business-sciences-of-the-uva-for-the-best-work-in-market-research","status":"publish","type":"post","link":"https:\/\/madisonmk.com\/en\/madison-awards-and-faculty-of-economic-and-business-sciences-of-the-uva-for-the-best-work-in-market-research","title":{"rendered":"MADISON Awards and Faculty of Economic and Business Sciences of the UVA, for the best work in Market Research"},"content":{"rendered":"\n
\"\"<\/figure>\n\n

MADISON and the Faculty of Economic and Business Sciences of the University of Valladolid present the “MADISON Award for the best work in Market Research<\/em>” to the students of the Bachelor’s Degree in Marketing and Market Research (MIM) of this Faculty. The winning project was “Second-Hand Clothing: Current and Future Trends<\/em>“. <\/h2>\n\n

On Tuesday 28th, the VIII edition of the ” MADISON<\/a> and University of Valladolid<\/a> Award for the best work in Market Research”<\/strong> took place, an award that rewards the effort of students in the last year of the MIM degree at the centre. This award seeks to be an incentive that motivates students to continue with their projects and promotes public-private collaboration between the Valladolid multinational and the UVA. <\/p>\n\n

The award has been running for eight years and maintains its double objective: on the one hand, to promote the talent of these young people who will be the leaders in the future and, on the other, to be a bridge between the university and job placement.<\/p>\n\n

The award ceremony took place at MADISON Arena, and together with the winners and finalists, was attended by Ms. Mar\u00eda del Valle Santos, dean of the Faculty of CC. EE and EE of the UVA, who inaugurated the event and congratulated the participants for their effort and interest in research. In addition, Carmen Ant\u00f3n, coordinator of the MIM Degree, and Javier Rodr\u00edguez Pinto, professor of the Degree and member of the jury, among other professors of the Faculty, attended. <\/p>\n\n

On behalf of MADISON, Miriam Pastor, head of the Technical Area of CX, Insights & Analytics,<\/a><\/strong> was present, who explained to the students the trajectory and capabilities of the company. Laura Campos also intervened on behalf of the People Department<\/a><\/strong> to talk to the attendees about job possibilities and professional growth in Madison. Finally, it was the turn of Elisabet Pelazas, from the Data Science<\/a><\/strong> area, with an interesting presentation on the advances of generative AI in the field of Market Research. The three showed the work that is done by each Business Unit through real cases or examples of practical application of the studies. <\/p>\n\n

After an arduous deliberation by the jury made up of Sonia Garc\u00eda, Director of Marketing and Corporate Communication at Madison; Miriam Pastor, head of the Technical Area of CX Insights and Analytics, and Javier Rodr\u00edguez, professor of the MIM degree, the first prize, endowed with \u20ac 1,000, corresponded to the work: <\/p>\n\n