{"id":21241,"date":"2023-10-16T12:04:53","date_gmt":"2023-10-16T10:04:53","guid":{"rendered":"https:\/\/madisonmk.com\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy"},"modified":"2025-02-03T16:50:06","modified_gmt":"2025-02-03T14:50:06","slug":"the-4-mistakes-you-shouldnt-make-in-a-collection-strategy","status":"publish","type":"post","link":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy","title":{"rendered":"The 4 mistakes you shouldn’t make in a collection strategy"},"content":{"rendered":"\n
\"\"<\/figure>\n\n

Collection strategies help recover outstanding debts and maintain the financial health of any business. Not addressing it in time or making mistakes in these strategies can be costly and counterproductive. <\/p>\n\n

Do you know the four common mistakes to avoid when designing an effective collections strategy?<\/strong><\/p>\n\n

Lack of customization<\/strong><\/h2>\n\n

One of the most common mistakes in a debt management<\/a><\/strong> strategy is a lack of customization. Not all debtors are created equal, and treating them as such can result in losing customers or uncooperation. It is essential to segment debtors based on their history, financial situation, and past behavior. Customization involves tailoring the collection approach to each debtor’s individual needs and circumstances. This can include modifying deadlines, offering flexible payment solutions, or empathizing in communication. A lack of personalization can damage the customer relationship and make it difficult to recover debt. <\/p>\n\n

Ineffective communication<\/strong><\/h2>\n\n

Communication is a fundamental pillar in any collection strategy. However, many mistakes in this regard can compromise the success of the strategy. Aggressive or unprofessional communication can alienate debtors and cause them to avoid contact. On the other hand, a lack of communication or delayed responses can lead to mistrust. It is essential to establish effective communication channels and train staff in managing these interactions. Empathy, active listening, and problem-solving are key skills in collections communication. <\/p>\n\n

Lack of adequate technology<\/strong><\/h2>\n\n

In an ever-evolving business environment, technology plays a crucial role in a successful collection management strategy. A lack of adequate technology infrastructure<\/a> can lead to inefficiency and missed opportunities. Tools such as debt management systems, data analytics, and automatic dialing software can streamline the collection process and increase productivity. Investing in the right technology can result in significant ROI in the long run. <\/p>\n\n

Failure to comply with regulations<\/strong><\/h2>\n\n

Failure to comply with regulations is a serious mistake in a collection strategy. The laws and regulations governing collection practices vary by location and industry. Ignoring these regulations can lead to legal problems and damage the company’s reputation. It is crucial that debt management strategies are aligned with applicable laws. <\/p>\n\n

Remember that an effective collection strategy is not only beneficial for the company, but it can also preserve the brand’s reputation and build customer trust. At BPO Contac Center by Madison<\/a><\/strong>, as experts in building effective collection strategies for the company that do not negatively impact the customer, we know that investment in resources and adequate technology for collection is key to having a long-term positive impact on the profitability and growth of the organization and that is why we have a technological infrastructure to match each case. <\/p>\n","protected":false},"excerpt":{"rendered":"

Collection strategies help recover outstanding debts and maintain the financial health of any business. Not addressing it in time or making mistakes in these strategies can be costly and counterproductive. Do you know the four common mistakes to avoid when designing an effective collections strategy? Lack of customization One of the most common mistakes in a debt management strategy is a lack of customization. Not all debtors are created equal, and treating them as such can result in losing customers or uncooperation. It is essential to segment debtors based on their history, financial situation, and past behavior. Customization involves tailoring the collection approach to each debtor’s individual needs and circumstances. This can include modifying deadlines, offering flexible payment solutions, or empathizing in communication. A lack of personalization can damage the customer relationship and make it difficult to recover debt. Ineffective communication Communication is a fundamental pillar in any collection strategy. However, many mistakes in this regard can compromise the success of the strategy. Aggressive or unprofessional communication can alienate debtors and cause them to avoid contact. On the other hand, a lack of communication or delayed responses can lead to mistrust. It is essential to establish effective communication channels and train staff in managing these interactions. Empathy, active listening, and problem-solving are key skills in collections communication. Lack of adequate technology In an ever-evolving business environment, technology plays a crucial role in a successful collection management strategy. A lack of adequate technology infrastructure can lead to inefficiency and missed opportunities. Tools such as debt management systems, data analytics, and automatic dialing software can streamline the collection process and increase productivity. Investing in the right technology can result in significant ROI in the long run. Failure to comply with regulations Failure to comply with regulations is a serious mistake in a collection strategy. The laws and regulations governing collection practices vary by location and industry. Ignoring these regulations can lead to legal problems and damage the company’s reputation. It is crucial that debt management strategies are aligned with applicable laws. Remember that an effective collection strategy is not only beneficial for the company, but it can also preserve the brand’s reputation and build customer trust. At BPO Contac Center by Madison, as experts in building effective collection strategies for the company that do not negatively impact the customer, we know that investment in resources and adequate technology for collection is key to having a long-term positive impact on the profitability and growth of the organization and that is why we have a technological infrastructure to match each case.<\/p>\n","protected":false},"author":2,"featured_media":19850,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","page_builder":"","footnotes":""},"categories":[656,97],"tags":[659],"class_list":["post-21241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bpo-en","category-sin-categorizar","tag-bpo-en"],"yoast_head":"\n4 Mistakes in Your Strategic Recoveries for External Companies<\/title>\n<meta name=\"description\" content=\"Find out how to avoid mistakes in your collections strategy. At BPO by Madison we help you customize and implement necessary technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Mistakes in Your Strategic Recoveries for External Companies\" \/>\n<meta property=\"og:description\" content=\"Find out how to avoid mistakes in your collections strategy. At BPO by Madison we help you customize and implement necessary technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy\" \/>\n<meta property=\"og:site_name\" content=\"MADISON\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T10:04:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T14:50:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/10\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Madison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy\"},\"author\":{\"name\":\"Madison\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#\\\/schema\\\/person\\\/835c8daa68254c8cc77e76f4addea024\"},\"headline\":\"The 4 mistakes you shouldn’t make in a collection strategy\",\"datePublished\":\"2023-10-16T10:04:53+00:00\",\"dateModified\":\"2025-02-03T14:50:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg\",\"keywords\":[\"BPO\"],\"articleSection\":[\"BPO\",\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy\",\"name\":\"4 Mistakes in Your Strategic Recoveries for External Companies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg\",\"datePublished\":\"2023-10-16T10:04:53+00:00\",\"dateModified\":\"2025-02-03T14:50:06+00:00\",\"description\":\"Find out how to avoid mistakes in your collections strategy. At BPO by Madison we help you customize and implement necessary technology.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#primaryimage\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/madisonmk.com\\\/en?page_id=21083\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 4 mistakes you shouldn’t make in a collection strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#website\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"name\":\"MADISON\",\"description\":\"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. En MADISON vamos un paso m\u00e1s all\u00e1, atendiendo y estableciendo un equilibrio ente el objetivo de negocio y la dimensi\u00f3n humana de tus clientes, ayud\u00e1ndote a construir fortalezas en las relaciones con ellos, que haga que te conozcan, se enamoren y conf\u00eden en ti. El poder del cliente crece y las organizaciones necesitan desplegar inteligencia y capacidades de decisi\u00f3n cerca del cliente. En MADISON hacemos esto posible de forma sencilla, acompa\u00f1\u00e1ndote durante todo el Customer Journey. Nos avalan 30 a\u00f1os de experiencia en el conocimiento y gesti\u00f3n de las relaciones de las marcas con sus clientes en todas las industrias.\",\"publisher\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/madisonmk.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#organization\",\"name\":\"MADISON\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/madisonmk.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp\",\"width\":1920,\"height\":1080,\"caption\":\"MADISON\"},\"image\":{\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/madisonmk.com\\\/en#\\\/schema\\\/person\\\/835c8daa68254c8cc77e76f4addea024\",\"name\":\"Madison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b62eb4964b4b8a872c005baaa5d9652303e9d35dd45e680486a99d256a90742?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b62eb4964b4b8a872c005baaa5d9652303e9d35dd45e680486a99d256a90742?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b62eb4964b4b8a872c005baaa5d9652303e9d35dd45e680486a99d256a90742?s=96&d=retro&r=g\",\"caption\":\"Madison\"},\"url\":\"https:\\\/\\\/madisonmk.com\\\/en\\\/author\\\/madison\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Mistakes in Your Strategic Recoveries for External Companies","description":"Find out how to avoid mistakes in your collections strategy. At BPO by Madison we help you customize and implement necessary technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy","og_locale":"en_US","og_type":"article","og_title":"4 Mistakes in Your Strategic Recoveries for External Companies","og_description":"Find out how to avoid mistakes in your collections strategy. At BPO by Madison we help you customize and implement necessary technology.","og_url":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy","og_site_name":"MADISON","article_published_time":"2023-10-16T10:04:53+00:00","article_modified_time":"2025-02-03T14:50:06+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/10\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg","type":"image\/jpeg"}],"author":"Madison","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madison","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#article","isPartOf":{"@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy"},"author":{"name":"Madison","@id":"https:\/\/madisonmk.com\/en#\/schema\/person\/835c8daa68254c8cc77e76f4addea024"},"headline":"The 4 mistakes you shouldn’t make in a collection strategy","datePublished":"2023-10-16T10:04:53+00:00","dateModified":"2025-02-03T14:50:06+00:00","mainEntityOfPage":{"@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy"},"wordCount":436,"publisher":{"@id":"https:\/\/madisonmk.com\/en#organization"},"image":{"@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#primaryimage"},"thumbnailUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/10\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg","keywords":["BPO"],"articleSection":["BPO","Sin categorizar"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy","url":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy","name":"4 Mistakes in Your Strategic Recoveries for External Companies","isPartOf":{"@id":"https:\/\/madisonmk.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#primaryimage"},"image":{"@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#primaryimage"},"thumbnailUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/10\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg","datePublished":"2023-10-16T10:04:53+00:00","dateModified":"2025-02-03T14:50:06+00:00","description":"Find out how to avoid mistakes in your collections strategy. At BPO by Madison we help you customize and implement necessary technology.","breadcrumb":{"@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#primaryimage","url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/10\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg","contentUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2023\/10\/joven-mujer-negocios-feliz-trabajando-computadora-escuchando-musica-auriculares-oficina-sus-colegas-estan-trabajando-segundo-plano.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/madisonmk.com\/en\/the-4-mistakes-you-shouldnt-make-in-a-collection-strategy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"","item":"https:\/\/madisonmk.com\/en?page_id=21083"},{"@type":"ListItem","position":2,"name":"The 4 mistakes you shouldn’t make in a collection strategy"}]},{"@type":"WebSite","@id":"https:\/\/madisonmk.com\/en#website","url":"https:\/\/madisonmk.com\/en","name":"MADISON","description":"Somos un grupo internacional de empresas de servicios de Marketing cuyo objetivo es ayudar a las marcas a entender y relacionarse con sus clientes, y lo hacemos a trav\u00e9s de nuestras 7 l\u00edneas de negocio, incorporando en nuestros servicios capacidades de \u00faltima generaci\u00f3n tecnol\u00f3gicas, digitales y de Data Analytics para entregar a nuestros clientes un servicio de alto valor a\u00f1adido que impacte en el resultado de su negocio. En MADISON vamos un paso m\u00e1s all\u00e1, atendiendo y estableciendo un equilibrio ente el objetivo de negocio y la dimensi\u00f3n humana de tus clientes, ayud\u00e1ndote a construir fortalezas en las relaciones con ellos, que haga que te conozcan, se enamoren y conf\u00eden en ti. El poder del cliente crece y las organizaciones necesitan desplegar inteligencia y capacidades de decisi\u00f3n cerca del cliente. En MADISON hacemos esto posible de forma sencilla, acompa\u00f1\u00e1ndote durante todo el Customer Journey. Nos avalan 30 a\u00f1os de experiencia en el conocimiento y gesti\u00f3n de las relaciones de las marcas con sus clientes en todas las industrias.","publisher":{"@id":"https:\/\/madisonmk.com\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madisonmk.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/madisonmk.com\/en#organization","name":"MADISON","url":"https:\/\/madisonmk.com\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/madisonmk.com\/en#\/schema\/logo\/image\/","url":"https:\/\/madisonmk.com\/wp-content\/uploads\/2022\/07\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp","contentUrl":"https:\/\/madisonmk.com\/wp-content\/uploads\/2022\/07\/Logo-MADISON-Digital-Experience-Marketing-Negro-scaled.webp","width":1920,"height":1080,"caption":"MADISON"},"image":{"@id":"https:\/\/madisonmk.com\/en#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/madisonmk.com\/en#\/schema\/person\/835c8daa68254c8cc77e76f4addea024","name":"Madison","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1b62eb4964b4b8a872c005baaa5d9652303e9d35dd45e680486a99d256a90742?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1b62eb4964b4b8a872c005baaa5d9652303e9d35dd45e680486a99d256a90742?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b62eb4964b4b8a872c005baaa5d9652303e9d35dd45e680486a99d256a90742?s=96&d=retro&r=g","caption":"Madison"},"url":"https:\/\/madisonmk.com\/en\/author\/madison"}]}},"_links":{"self":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/posts\/21241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/comments?post=21241"}],"version-history":[{"count":2,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/posts\/21241\/revisions"}],"predecessor-version":[{"id":21245,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/posts\/21241\/revisions\/21245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/media\/19850"}],"wp:attachment":[{"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/media?parent=21241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/categories?post=21241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madisonmk.com\/en\/wp-json\/wp\/v2\/tags?post=21241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}