Customer Experience | Insights | Analytics
INSIGHTS
We put customer perception in your hands
We research in depth the market in which our clients operate, the latest trends and best practices, as well as the elements that make up the experience and that allow us to relate emotionally with customers: brand, product and interaction.
ENTERPRISE
Understand and deepen the different areas in which the company intervenes, which allows the identification of improvement proposals and strategic actions for the evolution of the business.
- Key professional interviews.
- Maturity check-list.
- Co-creation workshops.
- CX value proposition.
CUSTOMER
Understand customers, their potential value for the company, for the identification of Insights and to be able to establish loyalty and marketing strategies.
- 360º customer corridor.
- Segmentation.
- Story Telling.
- Archetypes.
- Know the Customer.
- Measurement of emotions.
- Online communities.
- Definition of empathy maps.
PRODUCT
Analyze and understand in detail the company’s products, considering their characteristics, their operation and their behavior within the market.
- Pricing.
- Pre-Test.
- Post-Test.
- Concept Test.
MARKET DIAGNOSIS
Identify the key characteristics of the market, at the level of customers and competition, for strategic decision-making for the company.
- Trending.
- Identification of potential demand.
- Purchase decision tree.
- Positioning.
- Notoriety.
- Brand image.
- Benchmarking.
BRAND.
Build and define the company’s brand that allows generating sensations and connecting with the customer. With the aim that your brand is in their final purchase decision.
Build and define the company’s brand that allows generating sensations and connecting with the customer. With the aim that your brand is in their final purchase decision.
- Positioning.
- Branding.
- Promises of value.
- Naming.
- Temporal Evolution vs. Competition.
INTERACTION
Understand and understand customer interactions with the company to deliver a better CX and competitive advantage in the market.
Understand and understand customer interactions with the company to deliver a better CX and competitive advantage in the market.
- Shopping safari.
- Mystery shopper / Audit.
- Point of sale tracking.
- Accompanied purchases.
- Taking of times.
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