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Customer Experience | Insights | Analytics

INTERNATIONAL FIELDWORK

Fieldwork World Services

FieldWork World Services by MADISON, is an area within the CX, Insights & Analytics business unit that has specialized in the development, coordination and execution of international and multi-country fields. With 30 years of experience and 3M surveys per year, we incorporate international best practices and a Customer Centric vision to offer great relational and methodological consistency based on the needs of our customers. Attention to every detail, communication, rigor, quality, deadlines and transparency in the collection of information and its analysis are key to our service, as well as our multilingual teams and our local collaborators in more than 47 countries, who apply our methodologies to provide an adequate and fast response to clients anywhere in the world.

FieldWork World Services by MADISON provides a 360º vision that only a group with MADISON’s synergies and more than 30 years of experience can offer, capitalizing on the extensive knowledge and expertise in rigor and seriousness, based on:

  • Meticulous collection of data.
  • Scripting of questionnaires (automatic system of collection of information CATI, CAPI, CAWI, etc.)
  • Recruitment, group dynamics and mysteries.
  • Thorough quality controls.
  • Real-time field tracking tools.
  • Processing of information and sending of data files purified and constructed according to the client’s needs.
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