The Oysho Valladolid Premier Padel P2 has ended leaving an indelible mark on the history of padel and positioning Valladolid as one of the world capitals of this sport. Organized by Madison Experience Marketing, this event not only stood out for the very high level of sports, but also for its management and marketing strategy that made for an unforgettable experience.
A flawless organization that makes a difference
From Madison, we are committed to making this tournament an international benchmark. With planning that began months before, we focused on every detail to ensure that the event went smoothly and with the highest level of quality possible. From the installation of the central court at the Caja Rural de Zamora Stadium – Pisuerga Pavilion to the coordination of more than 100 people between staff, volunteers and ballkids, we made sure that everything worked like clockwork.
Strategic marketing to connect with audiences
Marketing was a fundamental pillar of the tournament’s success. We developed an omnichannel strategy that included social networks, digital advertising, collaborations with influencers and specialized media, as well as activations at the event itself.
In addition, within the venue we created brand experiences that allowed attendees to interact with the stands and activities of our sponsors, raising not only the visibility of the brands, but also the satisfaction of the public.
Record attendance and media coverage
The success of our management and marketing strategy was reflected in impressive figures: more than 5,382 people filled the stadium during the semi-finals, surpassing the historical record of attendance in Valladolid for a professional padel tournament. This achievement, together with the media coverage in the press, television and social networks, consolidated Valladolid as a key meeting point for padel lovers.
Champions who made history
The tournament culminated with the victories of Arturo Coello and Agustín Tapia in the men’s category, and Claudia Fernández and Gemma Triay in the women’s. Both final matches were the finishing touch to a week of emotions and high-level sport, making it clear why Valladolid and Madison are synonymous with great sporting events.
The Power of Sport and Strategy: An Event to Remember
The Oysho Valladolid Premier Padel P2 was not only a sporting success, but also a showcase of how the combination of a professional organisation and an effective marketing strategy can transform an event into an experience that is remembered. At Madison, we remain committed to innovation and exceeding expectations, bringing the sport to new audiences and creating genuine connections between brands and fans.
Thank you to everyone who made this tournament possible and to those who accompanied us in every point and every play. This is just the beginning of what we can achieve together in sport. See you in the next edition!