The Herbalife 3×3 Series Circuit, the largest national 3×3 basketball show, received last night the gold trophy for the best sporting event at the Eventoplus Awards, the most important awards in the events and meetings sector in Spain and Portugal. This recognition was collected by Fernando Romay from the Spanish Basketball Federation and Manuel Pérez from MADISON Sports Marketing.
Considered the great 3×3 basketball competition in our country, which this year celebrates its third edition, it aims to consolidate this new Olympic modality both in the sports field and in the promotion of basketball in some of the best urban locations in our country, which in addition to the sporting impact constitutes a great lever of impulse for the socioeconomic fabric of the cities in which it stops. The best example of the perfect marriage between tourism and sport.
The close collaboration between the Spanish Basketball Federation and MADISON guarantees the success of this national league, which has five tournaments, two phases in each venue: open and final, a final master with the best venue teams, individual three-point and dunk competitions, men’s and women’s 3×3 competition that scores for the FIBA ranking. The Circuit generates an experience for the spectator and for the city that hosts it, which differentiates 3×3 basketball from the rest of the sports. The Herbalife 3×3 Series has increased its quality by betting on equality with equity in the amount of the prizes for the men’s and women’s competitions. Basketball legend Fernando Romay and Manuel Pérez from MADISON Sports Marketing collected the award at a fast-paced gala of the already famous Eventoplus Awards, a 17th edition that has demonstrated the strength of the events sector in Spain and Portugal where the main agents of the sector have attended.
After the victory of the Spanish men’s basketball team in the Eurobasket this weekend, national basketball is experiencing one of the best stages in its history that shows the potential of this sport in Spain that MADISON continues to support. To make this circuit possible, the FEB and MADISON have the support of Herbalife Nutrition as main sponsor, Finetwork, John Smith and Mundo Deportivo as media partner.
