Today, generative Artificial Intelligence opens up a new scenario and paradigm for society, companies and their customers. A horizon of dizzying changes in the management of the experience, customer and employee relations, which will make decision-making more efficient and increase results, not without presenting concern in the world in its correct and safe use.

We give light to this event in which, together with leading brands in their sectors of activity, we will talk about how they face digitalization and adopt new trends in AI within their businesses, to generate greater return and growth.

We will analyze the importance of these tools in the management of relationships with their customers, with scientific rigor, security and trust, which help our businesses to make them more sustainable, profitable, and reliable, always from a customer-centric perspective.