In the face of sexist violence #YoDigoCero

On the occasion of the celebration of the International Day for the Elimination of Violence against Women on November 25, the Basketball Federation of Castilla y León, in collaboration with the Ministry of Family and Equal Opportunities of CyL, presents the campaign #YoDigoCero.

An inspiring project that seeks to raise awareness about the scourge of gender violence and send a powerful message that equality is an inalienable goal.

Taking advantage of sport and its impact as a loudspeaker, the campaign will cover various actions that will be visible in the field of basketball in Castilla y León.

Among them we find the design of the new official kits, with a message against gender violence and for equality, which will be worn in matches throughout the season and a video contest on social media that increases the echo of the campaign.

At Madison , the social component is part of our DNA and we participate in this project, promoting its visibility.